From PropTech Innovation to Tech Consultancy Excellence

From PropTech Innovation to Tech Consultancy Excellence

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How Latent Edge Builds on Proven Experience in Real Estate Technology

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Introduction

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At Latent Edge, our mission is to help organisations turn complexity into clarity. We work with clients across industries to harness data, streamline operations, and adopt innovative technologies that create measurable results.

While Latent Edge is a new consultancy, the expertise that underpins our approach has been forged over years of building and scaling technology in demanding real-world markets. Our foundations lie in the work done at Viability, a PropTech startup that tackled some of the most pressing challenges in real estate development, specifically site feasibility, cost modelling, and planning policy analysis.

Viability gave us deep insight into the intersection of data, regulation, and investment decision-making, knowledge we now bring to our consultancy clients in multiple sectors.

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From Startup to Strategic Consultancy

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At Viability, the challenge was clear: property developers, especially smaller firms, were spending months appraising potential sites, only to discover too late that they were financially or technically unfeasible. The goal was to turn that process into something faster, more accurate, and less risky.

The solution was a platform that could integrate multiple datasets, geospatial boundaries, property ownership data, transaction prices, planning constraints, and build cost models and deliver a full site appraisal in minutes rather than months.

In November 2024, this work was recognised by the HM Land Registry in their blog post:
https://hmlandregistry.blog.gov.uk/2024/11/14/assessing-the-viability-of-housing-development-sites/

The article explained how the Viability platform harnessed HM Land Registry’s National Polygon Service and Price Paid Data alongside other sources to automate site assessments. This not only reduced time and cost but also gave developers the confidence to explore more opportunities with less risk.

These were not just technical lessons, they were operational ones too. We learned how to:

• Combine multiple large datasets into a seamless user experience.
• Design algorithms that model costs, revenues, and constraints in real time.
• Present complex outputs in a way that is simple for decision-makers to understand.
• Build credibility by aligning innovation with regulatory and policy frameworks.

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Data-Driven Policy Influence

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Technology can transform industries, but it becomes truly impactful when it also shapes policy and market conditions.

In September 2024, The Times featured Viability’s market research in the article “Labour’s affordable housing plan needs to be more flexible”:
https://www.thetimes.com/business-money/entrepreneurs/article/labours-affordable-housing-plan-needs-to-be-more-flexible-enterprise-network-8cjvpcnn2

The piece highlighted our analysis showing that rigid affordable-housing requirements—such as mandating 50% affordable homes on “grey belt” sites—could make 80% of small development sites financially unviable. Adjusting that threshold to 35% could significantly increase the number of viable sites, potentially unlocking development capacity.

That research drew on the same viability modelling engine that powered the platform, incorporating:

• Detailed build cost benchmarks.
• Land value assessments.
• Developer profit thresholds.
• Planning policy constraints.

By combining data science with clear communication, we were able to translate complex modelling into actionable insights that policy-makers, journalists, and industry leaders could engage with.

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How This Experience Shapes Latent Edge

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The journey with Viability was a masterclass in applying technology to solve entrenched industry problems. Now, with Latent Edge, we’re taking those lessons and expanding their application far beyond PropTech.

Latent Edge specialises in:

• Rapid Feasibility Assessments – Applying proven viability analysis logic to sectors beyond real estate, delivering instant decision support.
• Strategic Data Analysis – Turning large, fragmented datasets into actionable insights that drive business strategy.
• Bespoke Digital Tools – Building automation systems, dashboards, and decision-support tools tailored to each client’s operational needs.
• Innovation Implementation – Guiding organisations from initial concept through to fully deployed solutions that are embraced by teams.
• Regulatory and Policy Modelling – Helping clients understand and adapt to complex compliance landscapes using scenario modelling and forecasting.

What sets Latent Edge apart is that we are not theorists. We have built and run technology platforms in high-stakes environments, where accuracy, usability, and speed were non-negotiable. That operational grounding means we can move quickly from strategy to delivery, avoiding the common gap between consultant recommendations and real-world execution.

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Bridging Innovation and Execution

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One of the core beliefs at Latent Edge is that great ideas are only valuable if they can be implemented effectively. In our work at Viability, the innovation was not simply the technology, it was in how it was deployed:

• Integrating with official datasets and APIs.
• Building trust with an industry that is often cautious about adopting new tools.
• Creating outputs that professionals could rely on for multi-million-pound decisions.

In consultancy, that same principle applies. We work closely with clients to ensure that the solutions we design are practical, user-friendly, and aligned with operational realities. Whether we’re helping a company streamline their decision-making process, implement AI-driven analytics, or integrate new data sources, our focus is always on creating real, usable impact.

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Conclusion

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Latent Edge is the next chapter in a journey that began with solving one of the biggest bottlenecks in property development. The insights gained through building Viability, understanding data integration, regulatory complexity, user needs, and market dynamics, are now applied across sectors to help organisations make faster, smarter, and more confident decisions.

Our clients benefit from a unique blend of technical expertise, strategic thinking, and operational experience. We don’t just tell you what’s possible, we help you make it happen.

If your organisation is facing challenges that require sharper data insights, faster decision-making, or more efficient systems, Latent Edge is here to help you find your edge.

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